Trevor has co-authored, with Simon Goldsworthy, 'PR Today', 'PR - A Persuasive Industry?', 'Public Relations for The New Europe' and 'Public Relations for Asia', all published by Palgrave Macmillan and available from Amazon and other on-line book stores.
Reviews of PR - A Persuasive Industry?
'Energetic, sophisticated, witty and deadly serious: this important book dissects the role of PR in a novel and challenging way.' Jean Seaton, Professor of Media History, the University of Westminster
'Every profession should have a book like this, a mirror crafted by experience and research, and one that shows a reflection that is provocative, insightful and fun'. Gary Davies, Professor of Corporate Reputation, Manchester Business School
' A clear, honest guide to all the nuts and bolts and some of the screw-ups of the industry that is subverting our news'. Nick Davies award winning journalist and author of 'Flat Earth News'
'At last a book on PR that doesn't see it on the one hand as the work of Satan or on the other as a branch of moral philosophy. It is hard hitting, honest and stimulating'. Lord Tim Bell, Chairman of Chime Communications plc and former PR adviser to Prime Minister Thatcher
Reviews of PR Today
'If you read just one book on PR, read this. In an industry full of self-important bogus theory and pretension, Morris and Goldsworthy tell it how it really is.Worth any number of lectures. Buy it.' Francis Ingham, Chief Executive,Public Relations Consultants Association
'Its refreshingly honest, fast paced and highly readable.' Sally Costerton, Chairman and CEO Hill and Knowlton
'A winning combination and well worth the money.' Paul Mylrea, Director of Communications BBC and former President of the
Trevor Morris is a Fellow of the PRCA and an author and consultant. He was formerly the CEO of Chime Communications Public Relations, the UK's largest PR group and Professor of Public Relations at Richmond University.
In 2013 he was awarded the PRCA 'Mark Mellor Award for Outstanding Contribution to the PR Industry'.
In over thirty years in the PR industry he has successfully built and sold a major PR consultancy with margins of over 30%, been the CEO of the UK's largest PR group, worked for numerous major companies and organisations, been a member of the expert panel that reviewed the communications capability at the Cabinet Office and No 10 Downing Street and written and lectured extensively